Build responsive, professional email newsletters and automated announcements using an intuitive drag-and-drop editor. Odoo Email Marketing provides tools that help improve deliverability across major email clients, whether sending targeted product promotions to dozens of prospects or sending company announcements to large mailing lists.
Monitor recipient engagement in real time with comprehensive KPI tracking. Measure delivery rates, open rates, click-through percentages, and bounce statuses immediately after launch. Because Email Marketing is natively connected to your ERP, you can trace customer journeys directly from an email click to an approved sales order and generated invoice.
Gain actionable insights into subscriber preferences to optimize future marketing initiatives. Interactive visual charts and KPI dashboards analyze click patterns, best-performing links, and delivery trends over time, helping your team make data-driven decisions that continuously enhance audience engagement.
Segment contacts effortlessly using dynamic filters based on CRM pipeline stage, purchase history, geographic region, or custom criteria. Dynamic mailing lists update automatically as new leads enter your database, ensuring your messaging reaches relevant prospects without manual list exports.
Accelerate campaign creation using a curated library of pre-designed, mobile-optimized email templates. Schedule mass mailings to dispatch at specific dates and times when your target audience is most active, freeing your marketing team from repetitive administrative overhead.
Respecting recipient preferences is essential for protecting sender reputation and maintaining subscriber trust. Odoo automatically adds a one-click unsubscribe link to every campaign footer and instantly updates a centralized suppression blocklist to prevent future unwanted sends, which helps support CAN-SPAM regulations and email privacy standards.
Odoo Email Marketing operates seamlessly across your entire business ecosystem. Lead nurturing campaigns feed prospective buyers directly into your pipeline in Odoo Sales Management, while promotional invitations, automated reminders, and ticketing updates synchronize smoothly with Odoo Events.
Talk to O2B's team in Austin. We configure dedicated mail servers, design custom responsive templates, set up CRM segments, and train your staff on high-deliverability email marketing.
Looking for official software license pricing? View standard plans directly on odoo.com/pricing.
Common questions about sending mass email campaigns and managing deliverability in Odoo.