Odoo ERP for US eCommerce Brands

Odoo ERP Software for Your Online Business

Online shopping is more popular than ever and is constantly growing. To serve eCommerce businesses, Odoo offers an integrated software solution, Odoo ERP for eCommerce. Using the eCommerce Odoo ERP platform, Odoo eCommerce lets you build your online store and manage orders, inventory, payments and accounting in one connected system, so customers can buy in a few clicks and your team doesn't re-enter data.

Enhance Your eCommerce Business

In this age of digitization, eCommerce has become a primary sales channel for every industry. As online sales grow, managing stock, orders, tax and accounting effectively and securely matters more, not less. Odoo ERP for eCommerce brings those operations into one connected system, with eCommerce management features that online sellers use day to day.

Like any other business, eCommerce businesses also need special software to manage their overall business operations. These include customer management, accounting, inventory management, and customer service. You can handle all the procedures with the help of our all-in-one Odoo for eCommerce software.

O2B Technologies integrates your business applications to customize the online experience, not just the storefront. You can manage and oversee multiple websites and online shops with the fully automated and integrated eCommerce Odoo ERP system from a single location. With Odoo for eCommerce sector, you can easily set aside your worries about various business procedures and focus on the expansion of your eCommerce business.

Managing eCommerce operations in one Odoo ERP system

Online Seller Problems Odoo Solves

Sales tax in many states

If you sell across state lines, tax rules change by state, county and city, and keeping every rate current is a full-time job. Odoo calculates the right tax at checkout, and the AvaTax integration keeps rates and jurisdictions up to date so your filings start from accurate data.

  • AvaTax integration: State, county and city rates calculated automatically at checkout.
  • Current rules: Rates and jurisdiction changes stay up to date without manual edits.
  • Cleaner filings: Tax collected is recorded on every order and ready for monthly reporting.

Case study: Multi-state tax compliance with AvaTax

Odoo eCommerce website builder
Odoo product variants on an online store

Stock out of sync across your store and marketplaces

Listing the same product on your own store, Amazon and eBay means stock numbers drift apart, and you end up overselling or sitting on dead stock. Odoo keeps one inventory behind every channel, so a sale anywhere updates the quantity everywhere.

  • One inventory: Your Odoo store and connected marketplaces draw stock from the same record.
  • Live availability: Items go out of stock, or stay sellable, across all channels at once.
  • Reorder rules: Odoo raises the next purchase order before you run out.

Case study: California eCommerce order fulfillment (PDF)

Reordering stock by hand

Working out what to reorder, then typing the same order into your supplier's inbox, doesn't scale with order volume. Odoo creates purchase orders from your eCommerce sales, so replenishment follows real demand.

  • Purchase orders from sales: eCommerce orders trigger the right purchase order in Odoo.
  • Less manual entry: Quantities and vendors come from the sales data, not a spreadsheet.
  • Faster fulfillment: Stock is on the way sooner, so fewer orders wait.

Case study: Automating purchase orders from eCommerce orders

Odoo eCommerce discount codes and coupons
Odoo abandoned cart email campaign

Adding products to the store one by one

If every new product, variant, price and image is entered by hand, your catalogue only grows as fast as your patience. We automate the product creation step so new items reach your store already set up.

  • Automated product creation: New products are created in Odoo with their data mapped in.
  • Variants and prices: Sizes, colors and price lists come across without retyping.
  • Fewer errors: Consistent product data across the store and your channels.

Case study: Automated product creation (PrestaShop)

Shipping labels and rates done by hand

Buying labels one at a time and guessing rates slows down dispatch and upsets customers. FedEx, USPS and UPS connectors pull live rates into Odoo and print labels straight from the order.

  • Live rates: Delivery prices come from the carrier at checkout.
  • Labels from Odoo: Print the label and the paperwork from the sales order.
  • Tracking: Tracking numbers go back to the customer automatically.

Case study: FedEx integration

Odoo eCommerce sales dashboard
Odoo eCommerce customer portal

Import costs missing from your margins

Duties, freight and insurance quietly eat into the margin on imported goods when they aren't on the product cost. Odoo applies a landed cost to each shipment, so margins reflect the real cost of the stock.

  • Landed cost per shipment: Split duties, freight and insurance across the products received.
  • True product cost: Margins and pricing are based on the cost that actually landed.
  • Fewer steps: Costs are recorded as the goods are received.

Case study: Simplified landed cost

Payments in different tools

Card payments, wallets and invoicing shouldn't live in separate tools with separate reconciliations. Odoo connects to Stripe, Authorize.Net and PayPal, so payments are captured on the order and reconciled in accounting.

  • Stripe: Card payments captured on the order and reconciled in Odoo.
  • Authorize.Net and PayPal: Added alongside your existing providers.
  • One ledger: Every payment is matched to its order and invoice.

Case study: Stripe integration

Results Our eCommerce Clients Get with Odoo

Numbers from O2B Technologies eCommerce case studies.

99%

reduction in manual tax entry

AvaTax multi-state tax case study
60%

reduction in shipping processing time

FedEx integration case study
90%

reduction in manual workload

Purchase order automation case study
80%

faster landed cost processing

Simplified landed cost case study

Integrations with Odoo ERP for eCommerce

Payment Gateways

Payment Gateways

Every firm has a different selection of payment options because there isn't a single Odoo for eCommerce solution for all businesses. Customers must, however, have access to a variety of payment methods for their convenience. As a result, Odoo ERP for eCommerce is integrated with a number of payment gateways, such as Stripe, Authorize.Net, PayPal, etc., with the help of Odoo extensions and plugins.

Shipping Connectors

Shipping Connectors

Using the add-on connectors offered by Odoo ERP software for eCommerce integration, store owners can manage shipping processes. They can therefore integrate eCommerce Odoo ERP with logistics service providers and shipping companies like USPS, UPS, and FedEx.

Social Media Platforms

Social Media Platforms

Integrate your social media platforms like Facebook, LinkedIn, X, Instagram, YouTube and more to promote your products. It also assists in advertising your product which directly generates leads for your sales funnel. Also, this integration will also be helpful in connecting with your audience directly, knowing their feedback, addressing their queries and so on.

Marketplaces and Sales Channels

Sell from your Odoo website and from marketplaces including Shopify, Amazon and eBay. Products, stock levels and orders stay in sync with one inventory, so you manage every channel from Odoo. Where a connector doesn't exist yet, we build it through Odoo customization.

Sales Tax

For US sellers, the AvaTax integration calculates sales tax by state, county and city at checkout, keeps rates current and records the tax on each order so returns and filings start from clean data. See the AvaTax multi-state tax case study.

O2B Technologies to Boost Your eCommerce Business Growth

O2B Technologies is the certified Odoo Partner providing ERP software for eCommerce across your operations. Our team of Odoo experts understands eCommerce and will recommend the right setup for your business. For a closer look at the platform, see our Odoo eCommerce setup guide.

O2B Technologies Odoo eCommerce implementation team

O2B technologies has a solution available for every Industry, addressing the specific needs and challenges faced by businesses within those sectors.

FAQs

Why choose Odoo for eCommerce?

Your online store, inventory, orders, accounting and customer data run in one system, so stock levels, invoices and customer records update automatically with every sale. You don't need to sync separate tools.

Does Odoo eCommerce require external integrations?

Not for the core store. Odoo eCommerce works with Odoo Inventory, Sales, Accounting and CRM out of the box. Most businesses still connect payment gateways, shipping carriers and marketplaces such as Amazon and eBay. Where a connector doesn't exist, we build it through Odoo customization.

Can I access Odoo ERP for eCommerce from any location, anytime?

Yes. Odoo runs in the browser, and the Odoo mobile app lets you manage orders, stock and customers from your phone or tablet.

Can Odoo handle sales tax in every state?

Yes. Odoo calculates sales tax by state, county and city, and the AvaTax integration keeps rates and jurisdiction rules up to date for every state, so US sellers charge the correct tax at checkout and file returns from accurate data.

Does Odoo connect to Shopify and Amazon?

Yes. Odoo connects to Shopify and to marketplaces such as Amazon and eBay, so products, stock levels and orders stay in sync with one inventory. Where a connector doesn't exist yet, we build it through Odoo customization.

Can we use a 3PL warehouse?

Yes. Odoo can track stock held at an external 3PL warehouse so orders can be routed to the provider, while receipts, shipments and customer deliveries are recorded in Odoo. We set this up as part of implementation.